A census found that in KSA a 130+K Saudi Arabian people have disabilities. Unfortunately they have very limited chances to work and participate fully in society due to the fact that work environment’s are not equipped to cater to their needs.
Mowaamah’s certification program was developed by The Ministry of Labor and Social Development to encourage the participation of people with disabilities into the workforce. To raise awareness and generate BUZZ , we transformed the Handicapped parking spaces to a medium to shock the mass with an intriguing question “ LESH BAS HENA ” and trigger them, then revealed with a communication suggesting various solutions by Mowaamah’s Certificate program to empower people with disabilities.
Visualization
