A professional team of young Saudi marketers including the two founders of 3Points, asked themselves: if we can promote tea, shampoo and many other products, can we promote prayer? Can we build a brand out of “Salah?” The question had significant consequences. The answer made history.

Today, Aqim Salatak is a powerful brand that bonds and connects with millions of consumers around the world on so many levels. It’s a powerfully emotional bond unseen in any other brand. The more–than–a–decade journey to build the Aqim Salatak brand is an unprecedented case study in the history of advertising. It took branding into a whole new territory. It was, and still is, a world class marketing phenomenon with so many learnings and findings that could be the basis of a text book in advertising that could be used in colleges around the world.